SharpFooty Research is a football decision-intelligence platform. A calibrated statistical engine (a Dixon-Coles goal model blended with ELO ratings, retrained continuously on a growing archive of real results) is priced against the live odds market. Every idea is compared with the sharp, margin-free line; qualifying selections are published to our free Telegram channel, then timestamped and graded against the closing line — win or lose, nothing is removed.

What makes the approach different

We lead with process metrics — calibration ("do our 60% probabilities win 60% of the time?") and closing-line value — rather than profit claims. AI is used to explain and challenge the numbers (grounded team-news briefs, adversarial critic passes), never to set a price or a probability. Every intelligence input is measured as a named signal and must earn statistical trust before it can influence anything.